Private Label
Put your brand on a ready formula
Choose an existing formula, then make the name and packaging yours.
Best forA faster launch with a proven product base.
Your Private Label BFF™
You have the idea.We make it real.
We turn beauty and wellness ideas into real products, packaging and brands without requiring you to become a manufacturing expert.
Product development
From first concept to finished product.
Formula, format, packaging and manufacturing are developed as one connected product, not a collection of separate decisions.
Explore product developmentHow it works
A clear route from brief to shelf.
One team keeps product, packaging, quality and timing moving together.
See the full process- 01
Share the brief
Tell us your idea, category and goals. We scope the product and give you a quote.
- 02
Build and test
Choose a proven base or develop a formula, then test and approve your free sample.
- 03
Make the brand
We prepare the product, label and packaging for your first production run.
- 04
Manufacture and launch
We manage production, quality control and worldwide shipping with clear dates.
Choose how much help you need
Start with a formula. Or build the whole brand.
We translate the industry language and show you the route that fits.
White Label
Adjust a proven product
Start with a proven product and adjust details such as scent, shade or packaging.
Best forA recognizable product with a personal touch.
OEM
Make your product specification
Bring the concept and specification. We engineer and manufacture the product.
Best forA clear product vision that needs the right maker.
ODM
Create an original formula
Develop an original formula from the ground up with our product team.
Best forA brand that wants something original and ownable.
OBM
Build the whole brand
Develop the product, brand, packaging and launch support together.
Best forA founder who wants one partner from idea to launch.
A practical place to begin
Start at a quantity that fits your product.
Selected ready to launch skincare formulations can begin from 200 units. Most other products start from 500 units, depending on the formula and packaging you choose.
We confirm the right minimum for your product before you commit to production.
See project scope and pricingFrom idea to product
How your product comes to life.
Our own lab sits at the center of a trusted factory network, so each product goes to the right hands instead of being forced through one line.
Explore The Foundry Labs
Formulate
We develop the product and formula around your brief.
Sample
You receive samples and we refine the product with you.
Test
We test, evaluate and make sure the formula is ready for production.
Package
We finalize the packaging and presentation of the product.
Produce
We manufacture the final product at scale.
Standards and requirements
Made with standards in mind.
GMPISO 22716ISO 9001ISO 22000HACCPThai FDACPNPCruelty freeVeganParaben freeSulfate freeNut free
Founder results
What founders say.
Real products, real launches and the founders building what comes next.
Read founder stories“We started with a low minimum order to test it. Twenty one days later we reordered 15,000 units. HLY GLW found our branding, sorted our website and ran our influencer marketing. We just had to keep up.”
Pris
Pris began with a clear wellness concept. HLY GLW helped bring the product, packaging and brand direction together for launch.
“The process felt clear from the first brief. We always knew what was being decided and what came next.”
“HLY GLW helped us turn a loose idea into a product range that felt considered and ready to present.”
Your product next
Bring us the idea.
We will help you find the clearest route from product brief to production.
Featured brands
Brand worlds, brought to life.
What is the minimum order quantity?
Selected ready to launch skincare formulations can start from 200 units. Most other products start from 500 units. Formula and packaging choices can change the minimum, and we confirm it before you commit to production.
What do I need before I contact you?
An idea is enough. Tell us what you want to make, who it is for and any references, budget or quantity you already have in mind. You do not need a finished formula, packaging design or manufacturing knowledge to begin.
What kinds of products can HLY GLW help create?
We work across skincare, cosmetics, supplements, wellness, pet wellness and functional beverages. Share the format or outcome you have in mind and we will confirm the right development route and manufacturing partner.
Can an existing brand work with HLY GLW?
Yes. We work with first time founders and existing brands. We can help you add a product, move into a new category or reformulate an existing product based on your brief.
Can I use a ready formula or create a custom one?
You can do either. Choose a ready formula for a simpler route, adjust a proven product, or develop an original formula with our product team. We help you choose based on your idea, budget and launch goals.
You are ready more than you think.